User Experience Design Leader blending insight-driven strategy with hands-on design execution.
I work across strategy and craft, defining design direction across E-Commerce, Banking, Retail, B2B & B2C, while collaborating with business stakeholders, technical teams, and peer designers.
Featured Projects
Conversational AI
AI chat assistant for Service Engineers
Retail B2C e-commerce
Design strategy and execution based on data driven insights
Transactional Banking
Define vision and strategy for One Bank portal experience
Industrial B2B e-commerce
Design vision with multi-brand execution and design systems
Math EdTech
Design strategy to redefine SaaS business model
B2B Customer Journey Map
Service design strategy for business transformation
With over 16 years in digital design, I’ve delivered 20+ projects and led teams of various sizes, from research through final delivery at firms like Colgate-Palmolive, Deloitte Digital, Atlas Copco, and Designit.
As a design leader, I enjoy mentoring young designers, not only to support their growth, but also because their fresh ideas and unique perspectives keep me inspired and learning every day.
Testimonials
Engagement Manager - Deloitte Digital
“It is very rare that you get an opportunity to work with someone as talented and mature as Avantika. I had the pleasure of working with Avantika on several engagements where her role was of a UX Lead.
I can recommend her for her precise effort estimations, design concepts and ideations, client communication and her skills as a team leader. I was specifically impressed by her ability to deal with difficult situations - effortlessly.
Her happy go lucky nature reflects on her style of work. As a design lead, Avantika earns my highest recommendation. She would be an asset to any company.”
Marketing Director - Optimizely
“It has been fantastic to work with Avantika, and it has been a delight to have her on my team.
She has a very professional and structured approach, managing complex requirements in a methodological way.
She is very evidence-driven when finding solutions and making recommendations, and is a great communicator – not only within the team but also with all external stakeholders.”
Engagement Manager - Deloitte Digital
“I had the opportunity to work with Avantika on quite a few of our client projects. She was our lead designer on all the engagements and helped manage all aspects of design delivery - from initial conceptualization to prototype to testing and working with tech team for implementation.
One specific project where we were helping a large retailer transform their digital business, the ideas and solutions that Avantika brought significantly added to the value of the final platform.
Avantika is motivated, extremely well organized and brings a 'lets get things done' attitude which is appreciated by everyone at the firm and our clients.”
Let’s get in touch...
📩 avantika.devraj@gmail.com
📱 +46 (73) 722-0141
📍 Stockholm, Sweden.