User Experience Design Leader blending insight-driven strategy with hands-on design execution.
Utilizes AI-powered tools to accelerate research, ideation, and delivery, transforming data & creativity into smarter design outcomes.
With 16 years in digital design, I’ve delivered 20+ projects and led teams of various sizes, from research through final delivery at firms like Colgate-Palmolive, Deloitte Digital, Atlas Copco, and Designit.
I work across strategy and craft, defining design direction while staying hands-on in delivery. My experience covers e-commerce, banking, retail, B2B, and B2C, collaborating with business stakeholders, technical teams, and peer designers to bring ideas to life.
As a design leader, I enjoy mentoring young designers, not only to support their growth, but also because their fresh ideas and unique perspectives keep me inspired and learning every day.
Recent Projects
Industrial B2B e-commerce
USER RESEARCH, DESIGN STRATEGY, DESIGN SYSTEM
Retail B2C e-commerce
DATA-DRIVEN , DESIGN STRATEGY, DESIGN SYSTEM
Marine delivery app
WIREFRAMES, UI DESIGNS
Math EdTech
SAAS DESIGN STRATEGY, BUSINESS MODEL
PPG Paints web shop
PROOF OF CONCEPT
B2B Customer Journey Map
SERVICE DESIGN, BUSINESS TRANSFORMATION, DESIGN STRATEGY
Testimonials
Engagement Manager - Deloitte Digital
“It is very rare that you get an opportunity to work with someone as talented and mature as Avantika. I had the pleasure of working with Avantika on several engagements where her role was of a UX Lead.
I can recommend her for her precise effort estimations, design concepts and ideations, client communication and her skills as a team leader. I was specifically impressed by her ability to deal with difficult situations - effortlessly.
Her happy go lucky nature reflects on her style of work. As a design lead, Avantika earns my highest recommendation. She would be an asset to any company.”
Marketing Director - Optimizely
“It has been fantastic to work with Avantika, and it has been a delight to have her on my team.
She has a very professional and structured approach, managing complex requirements in a methodological way.
She is very evidence-driven when finding solutions and making recommendations, and is a great communicator – not only within the team but also with all external stakeholders.”
Engagement Manager - Deloitte Digital
“I had the opportunity to work with Avantika on quite a few of our client projects. She was our lead designer on all the engagements and helped manage all aspects of design delivery - from initial conceptualization to prototype to testing and working with tech team for implementation.
One specific project where we were helping a large retailer transform their digital business, the ideas and solutions that Avantika brought significantly added to the value of the final platform.
Avantika is motivated, extremely well organized and brings a 'lets get things done' attitude which is appreciated by everyone at the firm and our clients.”
Let’s get in touch...
📩 avantika.devraj@gmail.com
📱 +46 (73) 722-0141
📍 Stockholm, Sweden.