Experience design specialist with a focus on insight-driven strategy, specializing in journey mapping and user experience design.
With over 15 years in digital design, I’ve delivered 20+ projects and led teams of various sizes, from research through final delivery at firms like Colgate, Deloitte Digital, Atlas Copco, and Designit.
My expertise spans e-commerce, banking, retail, B2B, and B2C, where I closely collaborate with key stakeholders, including business experts, technical architects, developers, and peer designers.
As a design leader, I enjoy mentoring young designers, not only to support their growth, but also because their fresh ideas and unique perspectives keep me inspired and learning every day.
Recent Projects
Industrial B2B e-commerce
Design Lead
Retail B2C e-commerce
Design Lead
Marine delivery app
UX Lead
Math EdTech
Design Lead, Client Manager
PPG Paints web shop
Design Lead
B2B Customer Journey Map - CX Lead
Analyze current frontstage & backstage process, customer needs, and digital touchpoints to elevate the customer experience.
Coming soon…
What my peers have to say…
“It is very rare that you get an opportunity to work with someone as talented and mature as Avantika. I had the pleasure of working with Avantika on several engagements where her role was of a UX Lead. I can recommend her for her precise effort estimations, design concepts and ideations, client communication and her skills as a team leader. I was specifically impressed by her ability to deal with difficult situations - effortlessly. Her happy go lucky nature reflects on her style of work. As a design lead, Avantika earns my highest recommendation. She would be an asset to any company.”
Ritesh Sanghavi (Engagement Manager, Deloitte Digital)
“It has been fantastic to work with Avantika, and it has been a delight to have her on my team.
She has a very professional and structured approach, managing complex requirements in a methodological way.
She is very evidence-driven when finding solutions and making recommendations, and is a great communicator – not only within the team but also with all external stakeholders.”
Adam Blomberg (Director, Episerver)
Let’s get in touch...
📩 avantika.devraj@gmail.com
📱 +46 (73) 722-0141
📍 Stockholm, Sweden.